8 prompts from real client work, for clinics, practitioners & health businesses. Every prompt tells you when to use it: fill in the brackets, paste it into ChatGPT or Claude, and send. Free, no account needed.
Nurture
New Patient Welcome: Clinic Onboarding Email
Send immediately after a patient books their first appointment. Reduces no-shows and builds trust before they arrive.
Write a new patient welcome email for [Clinic Name] in [specialty, e.g. physiotherapy, dental, chiropractic]. Cover: what to expect at the first appointment, what to bring, parking/location tip, and a note from [Dr./Practitioner Name] that feels personal. Tone: warm, reassuring, professional. No medical jargon. Under 200 words. Include a reminder to fill out intake forms if applicable.
Prospect
Reactivation Campaign: Lapsed Patient
Use for patients who have not visited in 12+ months. A personal touch here reactivates better than a generic promotional email.
Write a patient reactivation email for [Clinic Name] to patients who have not visited in [12-18 months]. Reference the time since their last visit without making them feel guilty. Mention any new services, updated team, or availability improvements. Offer a simple path back: online booking or a call. Tone: welcoming, not salesy. Under 150 words. Subject line: personal, not promotional. HIPAA-compliant, no clinical details.
Retain
Patient Review Request: Post-Appointment
Send 24 hours after a positive appointment. Reviews are the primary driver of new patient acquisition for local health clinics.
Write a review request SMS or email from [Clinic Name] to a patient following their appointment with [Practitioner Name]. Make it easy. Include the direct Google review link. Ask them to share what their experience was like. Tone: grateful, brief, human. Under 60 words. Do not reference clinical details. HIPAA-compliant. Include 2 format versions: one for SMS (50 words max), one for email (under 80 words).
Nurture
Appointment Reminder: Reduce No-Shows
Send 48 hours before the appointment. Clear, specific reminders cut no-shows by 30-40%.
Write an appointment reminder message for [Clinic Name] going out 48 hours before a patient appointment. Include: date, time, practitioner name, what to bring, cancellation policy (24-hour notice), and a rebooking link. Keep it brief and scannable. Format: SMS version (under 50 words) and email version (under 100 words). Tone: helpful reminder, not corporate automated message. HIPAA-compliant, no clinical details in the message.
Prospect
Referral Partner Outreach: GP or Specialist
Use when building referral relationships with other practitioners. Professional, specific outreach works far better than generic introductions.
Write a professional introduction letter from [Clinic Name / Practitioner Name] in [specialty] to a [GP / specialist type] in [area]. Explain what types of patients you serve and your approach. Position us as a reliable referral partner who provides thorough post-treatment communication. Include a brief overview of our referral process. Tone: collegial, peer-to-peer. Under 200 words. Offer to meet for a brief coffee or call.
Retain
Chronic Care Patient: Check-In Message
Use for patients with ongoing conditions who may lapse between appointments. Proactive outreach shows care and reduces churn.
Write a check-in message from [Clinic Name] to a patient managing a chronic condition who has not booked a follow-up in [X weeks]. Tone: genuinely caring, not automated. Mention that consistency matters for their progress. Make booking easy. Do NOT reference their specific diagnosis in the message: remain HIPAA-compliant. Under 80 words. Format: SMS-friendly.
Prospect
Health Blog Post: SEO Patient Education
Use to create educational content that ranks locally and brings new patients to your website organically.
Write a 600-word blog post for [Clinic Name] website on the topic: [e.g. 5 Signs You Should See a Physiotherapist After a Car Accident]. Target audience: local residents searching for answers, not medical professionals. Use simple language. Include: what the condition is, symptoms to watch for, how [specialty] can help, and a CTA to book. SEO target keyword: [keyword]. Tone: authoritative but approachable. No unnecessary medical jargon.
Prospect
Staff Hiring: Job Post for Clinic Role
Use when recruiting. Most clinic job posts sound identical: this helps yours stand out to the right candidate.
Write a job posting for [Clinic Name] hiring a [role, e.g. Registered Massage Therapist, Dental Hygienist, Receptionist]. Lead with what makes this clinic different to work at: culture, caseload, support, flexibility. List responsibilities briefly. List requirements honestly. Include compensation range. Tone: direct, appealing, human. Under 300 words. Format for Indeed or LinkedIn. End with a specific application instruction, not just "send your resume."