7 prompts from real client work, for online coaches, course creators & digital educators. Every prompt tells you when to use it: fill in the brackets, paste it into ChatGPT or Claude, and send. Free, no account needed.
Prospect
Instagram DM: Discovery Call Invite
Use when reaching out to someone who has engaged with your content, followed you, or fits your ideal client profile. This is the highest-volume prospecting activity for coaches on Instagram, and most people do it wrong.
Write a cold DM from [Coach Name], [coaching niche, e.g. business coach, mindset coach, fitness coach], to [Prospect Name] who [followed your account / commented on a post / watched your story / was referred by a client]. Reference something specific about them: [e.g. a post they made, something they shared, a goal they mentioned]. Ask one question that leads toward booking a discovery call, not a pitch. The goal of this message is only to start a conversation. Under 60 words. Tone: human, curious, zero sales energy. No "I help people like you" opener.
Prospect
Free Webinar / Workshop Follow-Up
Send within 2 hours of a free webinar or workshop ending. This is when interest is highest: most coaches wait too long and lose the momentum completely.
Write a follow-up email from [Coach Name] to someone who attended a free [webinar/workshop] on [topic]. Reference the most impactful moment from the session: [e.g. a specific framework, a question that came up, a transformation shared]. Introduce the next step: [your paid program or offer]: [program name, key outcome, what makes it different from DIY]. Include a limited-time or limited-seats CTA. Tone: warm expert who genuinely wants to help them go further. Under 200 words. Subject line: 2 options. No "Thanks for attending" opener.
Prospect
Program Launch Email: Open Cart
Use as your first launch email when enrollment opens. This email should feel like an announcement from a trusted mentor, not a marketing blast.
Write a program launch email from [Coach Name] announcing that enrollment for [Program Name] is now open. Lead with the transformation, not the features. Who is this for: [specific client avatar]. What they will be able to do after: [key outcome]. What is included: [brief overview, no feature dump]. Investment: [price]. Enrollment closes: [date]. CTA: enroll now at [link]. Tone: mentor sharing something they genuinely believe in. Under 300 words. Subject line: 3 options. No "I am so excited to announce" opener.
Close
Cart Abandonment: Did Not Purchase
Use 24-48 hours after someone visited your sales page or checkout but did not enroll. Most coaches lose 60-80% of warm leads here for lack of follow-up.
Write a follow-up email from [Coach Name] to someone who visited the [Program Name] checkout page but did not enroll. Do not assume they are not interested: life gets busy. Re-state the core outcome: [what they will achieve]. Address one common hesitation without calling them out: [e.g. not sure if it is the right time, worried about the investment, not sure if it is the right fit]. Offer to answer any questions personally: reply to this email or book a 15-minute call. Enrollment closes [date]. Tone: genuine, low-pressure, human. Under 150 words.
Retain
Student Onboarding Welcome
Send immediately after purchase. A great onboarding message reduces buyer remorse, sets expectations, and gets students to take their first action: which dramatically increases completion rates.
Write a welcome email from [Coach Name] to a new student, [Student Name], who just enrolled in [Program Name]. Cover: how to access the program, what to do first (a specific action, not just "log in and explore"), what to expect in the first week, how to reach you or the community, and one sentence of genuine encouragement tied to their goal. Tone: excited mentor, organised guide. Under 200 words. Subject line: something that makes them smile and feel like they made the right decision. No "Congratulations on your purchase" opener.
Retain
Testimonial Request: Happy Graduate
Use when a student completes the program or achieves a visible result. Testimonials collected at peak satisfaction are 10x better than those requested months later.
Write a testimonial request from [Coach Name] to a program graduate, [Student Name], who just completed [Program Name] or achieved [specific result]. Celebrate their win genuinely and specifically. Ask if they would be willing to share their experience: for a video testimonial, written review, or a short paragraph you can feature. Give them 3 prompts: where they started, what changed, and what they would say to someone on the fence. Make it easy: give them a form link or offer to just have a 10-minute call that you record. Under 130 words. Tone: proud coach, warm ask.
Close
Alumni Upsell: Next Level Program
Use 2-4 weeks after a student completes your program. Alumni are your warmest prospects for the next offer: they already trust you and have seen results.
Write an email from [Coach Name] to a program alumni, [Student Name], who completed [Program Name] and achieved [result]. Lead with recognition of their progress. Introduce the next program: [Program Name 2]: what it covers and why it is the logical next step from where they are now. Frame it as being specifically designed for people who have already done the foundational work. Investment: [price]. CTA: apply or enroll by [date]. Tone: mentor who genuinely believes this is the right next move for them. Under 180 words.