8 prompts from real client work, for salons, med spas, aestheticians & beauty professionals. Every prompt tells you when to use it: fill in the brackets, paste it into ChatGPT or Claude, and send. Free, no account needed.
Nurture
New Client Welcome: Booking Confirmation
Send immediately after a new client books their first appointment. A warm, professional welcome reduces no-shows and builds confidence before they even walk in the door.
Write a new client welcome message from [Business Name] to [Client Name] who just booked their first [service type, e.g. facial, lash extension, hair appointment, botox consultation]. Cover: appointment confirmation (date, time, location), what to do to prepare (e.g. arrive with clean skin, no mascara, avoid blood thinners), what to expect during the service, and parking or entry instructions if needed. Tone: warm, professional, excited to meet them. Under 180 words. Email or text format. Make them feel like they made the right choice before they arrive.
Retain
No-Show Follow-Up: Re-Booking Message
Use when a client misses an appointment without cancelling. Handle this carefully: the wrong tone loses the client forever. The right tone re-books them and keeps the relationship.
Write a message from [Business Name] to [Client Name] who missed their [service] appointment today without notice. Do not shame them. Acknowledge that things come up. Let them know the appointment slot is now open and offer to rebook at their convenience. Suggest [2-3 available times or a booking link]. Briefly mention your cancellation policy without making it feel like a lecture. Tone: understanding but professional. Under 80 words. Text message format.
Retain
Review Request: After Appointment
Send 2-4 hours after a client leaves, while the experience is still fresh. Reviews are the primary driver of new bookings for beauty businesses: more than any ad.
Write a review request message from [Business Name] to [Client Name] after their [service type] appointment with [Technician/Artist Name]. Thank them for coming in. Make leaving a review easy. Include a direct Google review or Facebook link. Offer 3 simple prompts: how they felt during the service, the result they got, and whether they would recommend us. Tone: warm, personal, genuinely appreciative. Under 70 words. Text message format: feel like it came from a real person, not an automated system.
Nurture
Lapsed Client Re-Engagement
Use for clients who have not booked in 60-90+ days. Most beauty businesses lose 30-40% of their client base annually to silence: a single well-timed message wins many back.
Write a re-engagement message from [Business Name] to a client, [Client Name], who has not booked in [X months]. Do not make them feel guilty. Reference the service they usually get: [e.g. lash fills, hair colour, facial]. Note something new if applicable: [new service, new product, seasonal treatment]. Offer an easy path back: an online booking link or a simple reply to book. If using an offer, keep it simple: [e.g. complimentary add-on with their next service]. Tone: we miss you, genuinely, not a bulk promo blast. Under 90 words. Text or email format.
Close
Treatment Upsell: During Consultation
Use when recommending an add-on or upgraded service during a consultation or appointment. Delivered in writing, this gives clients time to consider without feeling put on the spot.
Write a consultation follow-up message from [Technician/Artist Name] at [Business Name] to [Client Name] recommending an additional service based on their skin/hair/lash assessment. Service recommended: [e.g. LED light therapy add-on, deep conditioning treatment, brow lamination alongside their lash fill]. Explain what it does and why it would benefit them specifically: based on [specific concern they mentioned or assessment result]. Include the cost and time added. Offer to add it to today if they are interested. Tone: expert recommendation, not a sales push. Under 120 words.
Nurture
New Service Announcement: Existing Clients
Use when adding a new service, treatment, or product to your menu. Your existing client base is your fastest and most cost-effective way to launch anything new.
Write a new service announcement message from [Business Name] to existing clients about [new service, e.g. HydraFacial, nano brows, keratin treatment, IPL hair removal, teeth whitening]. Explain what it is in plain terms, no clinical jargon. Who it is best for. What results to expect. Include an introductory offer if applicable: [e.g. 20% off for first 10 bookings, complimentary consultation]. CTA: book online or reply to ask questions. Tone: excited expert sharing something they genuinely believe in. Under 150 words. Text or email format.
Close
Seasonal Promotion: Holiday or Event Offer
Use for high-booking seasons: Valentine's Day, Mother's Day, prom season, wedding season, Christmas. These windows fill fast and early outreach wins the appointments.
Write a seasonal promotion message from [Business Name] for [occasion, e.g. Valentine's Day, Mother's Day, Holiday Season, Prom Season]. Offer: [e.g. gift cards available / package deal for bride + bridal party / book a treatment and get a gift bag / $X off when you book 2+ services]. Lead with the occasion and the feeling, not the discount. Create real urgency: limited availability, specific booking deadline. CTA: book now via [link] or text/call. Tone: festive, warm, premium without being stiff. Under 130 words. Also include a subject line if email.
Retain
Client Appreciation: Birthday or Milestone Message
Send on a client's birthday or the anniversary of their first appointment. This is one of the highest-impact low-effort retention touches in the beauty industry.
Write a birthday or client anniversary message from [Business Name] to [Client Name]. If birthday: wish them a happy birthday and include a small gift: [e.g. $X birthday credit / complimentary add-on at their next appointment / a free product on their next visit]. If anniversary: thank them for [X years] of loyalty and include an appreciation offer. Keep it brief and personal, not a mass email blast. Tone: genuine, warm, celebratory. Under 70 words. Text message format. Include subject line if email version needed.