10 prompts from real client work, for online stores, dtc brands & retail businesses. Every prompt tells you when to use it: fill in the brackets, paste it into ChatGPT or Claude, and send. Free, no account needed.
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Abandoned Cart: Recovery Email
Send 1-2 hours after cart abandonment. The first email should feel personal, not automated.
Write an abandoned cart recovery email for [Brand Name], a [product type] brand. Customer abandoned: [product name, price]. Email 1 of 3 (sequence). Lead with the product. Make them feel what they are missing, not what they are losing. No discount yet: save that for email 3. Include a prominent CTA button. Subject line options: 3. Tone: brand-aligned, [insert your brand voice: e.g. witty/minimalist/warm]. Under 120 words of body copy.
Prospect
Product Launch: Email Announcement
Send to your full list at launch. This is the email that converts browsers into buyers: specificity and story matter.
Write a product launch email for [Brand Name] announcing [Product Name]. Key details: [price, key benefit, what makes it different]. Story angle: [why this product exists, what problem it solves, who it is for]. Include: hero benefit statement, 3 features framed as benefits, social proof placeholder, and a clear CTA. Tone: [brand voice]. Under 250 words. Subject line: 3 options ranging from curiosity to direct. No "we are excited to announce."
Retain
Post-Purchase Email: Reinforce the Buy
Send immediately after purchase. This email reduces buyer remorse, generates reviews, and starts the referral cycle.
Write a post-purchase confirmation email for [Brand Name] after a customer buys [product]. Go beyond "your order is confirmed." Reinforce the decision: remind them what they are going to love. Set expectations for delivery. Include one use tip or setup suggestion. Ask them to share on Instagram or leave a review when it arrives. Tone: warm, enthusiastic, brand-consistent. Under 200 words. Subject line: something other than "Order Confirmed."
Prospect
Influencer / UGC Outreach: Partnership Pitch
Use when reaching out to micro-influencers or UGC creators. Personalisation is the difference between a response and silence.
Write an outreach DM or email from [Brand Name] to [Creator Name], a [niche] creator with [follower count / engagement]. Reference one specific piece of their content that genuinely resonates: [post or theme]. Explain what you would love to collaborate on: [gifting / paid UGC / affiliate / ambassador]. Keep the ask specific and easy to respond to. No long brand pitches. Under 100 words. Tone: brand fan who also happens to have a product, not a PR firm.
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Flash Sale: Urgency Email
Use for 24-48 hour promotions. Urgency only works if it feels real: specificity creates that credibility.
Write a flash sale email for [Brand Name] with [X% off / dollar amount off] on [product or category]. Sale ends: [time and date, be specific]. Lead with the offer, no long warm-up. Use urgency language that is specific, not generic ("17 left in stock" not "selling fast"). CTA: Shop Now. Subject line options: 3, emoji acceptable here. Under 100 words of body copy. Include a countdown timer note if applicable.
Nurture
Win-Back Campaign: Lapsed Customer
Use for customers who have not purchased in 90+ days. This email sequence can recover 10-15% of lapsed buyers.
Write a win-back email for [Brand Name] targeting customers who have not purchased in [90/180] days. Email 1 of 2. Lead with: "We miss you", but make it feel real, not automated. Reference what they previously bought if possible. Offer something to come back: [discount, new arrival, freebie]. Make it easy to click. Tone: [brand voice]. Under 150 words. Subject line: personal, not promotional. A/B subject line option included.
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Product Description: Conversion-Optimised
Use when writing or rewriting product pages. Most product descriptions describe the item: great ones sell the transformation.
Write a product description for [Product Name] by [Brand Name]. Details: [price, size/variant, key ingredients or materials, certifications]. Target buyer: [persona, e.g. busy moms, gym-goers, eco-conscious shoppers]. Format: 1 hook sentence -> 3 benefit-focused bullet points -> 1 closing line with a subtle CTA. Frame every feature as a benefit: [e.g. not "ceramic coating" but "stays cooler longer"]. Under 150 words. Avoid: "perfect for", "great for", "you will love."
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FAQ Page: Pre-Sale Objection Killer
Use to create or update your FAQ section. A great FAQ page handles the sale before customer support has to.
Write a product FAQ section for [Product Name] on [Brand Name] website. Create answers to these questions: What does it do? Who is it for? How does it compare to [competitor or alternative]? What is the return policy? How long until I see results / receive it? Is it safe for [relevant concern, e.g. sensitive skin, kids, pets]? Tone: confident, direct, brand-aligned. Format: Question in bold, 2-3 sentence answer. No corporate hedging.
Retain
Review Response: Turning a 3-Star Into Loyalty
Use for mid-range reviews where the customer had a mixed experience. The right response here can convert a critic into a loyalist.
Write a response to a 3-star review for [Brand Name]. Review: [paste the review]. Acknowledge the specific issue. Do not be defensive. Show that we care and that we are taking action. Offer a resolution if appropriate: [e.g. replacement, refund, personal follow-up]. Invite them to reach out directly. Tone: genuine, human, accountable. Under 80 words. Do not use: "we are sorry you feel that way" or "we strive to" language.
Retain
Loyalty Program Launch: Email Announcement
Use when launching a loyalty or rewards program. The launch email should make existing customers feel like they are already winning.
Write a loyalty program launch email for [Brand Name] to existing customers. Program name: [name or TBD]. Key benefits: [points per dollar, tiers, exclusive perks]. Lead with: what they have already earned by being a customer (retroactive if applicable). Make joining feel like a natural next step, not a sign-up form. CTA: Join Now or Activate My Account. Tone: exclusive, warm, rewarding. Under 200 words. Subject line: 2 options.