LocalDemandScanner.
Turn local search intent into targeted campaigns: scan your area, read the demand, and export ready-to-run ad kits. Formerly known as Market Signal.
How it works
Four stages between a postal code and a live campaign.
1. Scan
Local search data is collected for your industry and area.
2. Analyze
AI groups the searches into buyer-intent themes.
3. Generate
Ready-to-run ad kits are built from the strongest themes.
4. Deploy
Launch the campaigns on Facebook, Instagram, Google, or email.
Run your first scan
The scanner lives in your client portal; here's the wizard from open to results.
1. Open the scanner
The Local Demand Scanner is a portal tool. Log in and open it from your client portal at /portal/client/market-signal.
2. Choose your industry
Home Services, Real Estate, Legal, Healthcare, Accounting, Restaurants, Retail, Auto Services, or Custom. This decides which search categories are monitored and how themes are grouped.
3. Define your area
Pick a precision level: city-level for a broad overview (e.g. Toronto), neighborhood-level for specific districts (e.g. Liberty Village), or street-level for hyper-local targeting (e.g. the King St W corridor).
4. Run the scan
Click Start Scan. A scan typically takes 2 to 5 minutes while the tool collects search volume, groups intent themes, calculates competitive density, and drafts ad recommendations.
Not a client yet? Start from the Local Demand Scanner page.
Reading intent themes
The scanner clusters raw searches into themes so you write ads for intent, not keywords. A plumbing scan, for example, usually splits into groups like these.
Emergency services
Searches like "emergency plumber", "24 hour plumber", "plumber near me now". Usually high volume and high urgency.
Cost research
"Plumber cost", "plumbing estimate", "how much does a plumber charge". Buyers comparing before they commit.
Specific problems
"Drain clog", "water heater repair", "leaky faucet fix". Clear jobs you can write a targeted ad for.
Merge themes
Combine similar groups into one.
Split themes
Break a broad theme into sub-categories.
Exclude searches
Remove terms that aren't your work.
Add searches
Include specific keywords you care about.
Save any configuration with a descriptive name (like "Downtown Toronto – Plumbing"), set it to re-scan weekly or monthly, and get notified when new themes emerge.
Competitor tracking
See what your competitors rank for, find the gaps they've left open, and aim your ads there.
1. Add competitors
In the scanner, open Competitors, click Add Competitor, and enter their website URL. The tool can also auto-discover competitors from your scan results.
2. Read the analysis
For each competitor you'll see the keywords they rank for, their service pages, their content strategy, and the neighborhoods they target.
3. Find the gaps
Gap identification surfaces what they're missing: underserved services, low-competition neighborhoods, and content nobody in your market has written.
4. Generate competitive copy
The tool drafts ads that lean on your strengths and their gaps. It focuses on what you do well, not on disparaging competitors.
Reports and exports
Every scan produces area heatmaps showing search intensity by neighborhood, volume trends over time, and the ad kits themselves. Take the results with you three ways.
PDF report
A branded report with heatmaps, themes, and ad copy, ready to hand to a client or partner.
CSV data
Raw search volumes, trends, and keywords for your own analysis.
ZIP ad kit
The complete campaign bundle: all ad copy variations, images, and targeting specs.
More documentation
Getting Started
Create your account, set up your workspace, and launch your first app.
OMG Leads
Capture leads, qualify them, and keep follow-ups moving.
OMG IQ
Set up your daily industry digest and smart alerts.
TimeGuard AI
Configure your AI receptionist: call answering and booking.
SecureVault Docs
How the vault will work: security model and document flow. Coming soon.
Playbooks
Industry recipes that combine the apps into working systems.
Can't find it? Try the Help Center or email support@omgsystems.ca.