Skip to content
OMGSystems Logo
Back to Documentation
4 min read

Competitor Tracking

Monitor your competitors' search presence, identify gaps they're missing, and generate attack marketing copy to capture their audience.

Website Analysis
What they rank for
Gap Identification
Opportunities missed
Attack Copy
Competitive ads

Adding Competitors to Track

Add Competitor Websites

Enter your competitors' websites to start tracking their search presence:

1
Go to Market Signal → Competitors
2
Click 'Add Competitor'
3
Enter their website URL
4
Market Signal analyzes their search presence

Auto-Discovery: Market Signal can automatically identify competitors in your area based on your industry and location settings.

Website Analysis

What We Analyze

Keywords They Rank For
All search terms where they appear in top results
Service Pages
Services they highlight and promote
Content Strategy
Blog topics and content themes
Local Presence
Areas and neighborhoods they target

Gap Identification

Find Opportunities They're Missing

Market Signal compares your competitors' coverage against total search demand to find gaps:

Underserved Services
No competitors targeting 'tankless water heater installation'
Neighborhood Gaps
Low competition in Riverside neighborhood
Content Gaps
No one ranking for 'how to choose a plumber' guides

Attack Marketing Copy

Generate Competitive Ads

AI generates ad copy designed to win customers from competitors:

Comparison Ad:

"Tired of waiting? Unlike other plumbers, we arrive within 60 minutes—guaranteed."

Gap-Targeting Ad:

"Riverside's ONLY 24/7 plumber. When emergencies strike at 2am, we answer."

Service-Specific Ad:

"Tankless water heater experts. 5-year warranty. Free installation assessment."

Ethical Note: Attack marketing focuses on highlighting your strengths and filling gaps—not disparaging competitors. We generate copy that positions you as the better choice without negative comparisons.

Competitive Positioning

Your Position vs Competitors
ABC Plumbing
45% keyword overlap12 gaps found
FastFix Services
32% keyword overlap23 gaps found
QuickDrain Pro
28% keyword overlap18 gaps found

Next Steps